“why did I pay so much for those sunglasses?”

In February of 2015, I spent $125 dollars on a pretty cool pair of sunglasses. I was preparing for a trip to Cabo, and thought "Why not?". Sometimes you gotta treat yourself, right? I wore them home and packed them for my journey to Mexico.

On day two, maybe three of the trip (there were some beers involved) I was on a catamaran and jumped from one level to the next to grab another drink when… in slow-motion my sunglasses dove into the Sea of Cortez, never to be seen or heard from again.

They were plastic, and were no different than any other pair I've ever seen or worn. So I set out to learn about what goes into making sunglasses, and what I found was surprising. As it turns out one company basically owns all of the sunglasses brands that you've ever heard of. Often times, we are paying for branding, not quality, fit or well any of the good reasons you should buy anything.

So I bought the industry reports, teamed up with a few great manufacturers and started working on what would be my next favorite pair of sunglasses.

One year later, we started our journey.

Greater Lakes sunglasses are designed to last, with a price-point that won't make your stomach turn if they disappear, Heck some of em even float. It took me over a year to finally develop the product line up that I am proud of, and I’m happy to see them out in the world.

Thank you so much for your business, and I hope you enjoy your pair as much as I have.

           Cheers,
John Richter - Founder